Project details



Energy Behaviour Change driven by plug-and-play-and-forget ICT and Business Models focusing on complementary currency for Energy Efficiency for Households

Start date: 01.11.2017

Duration: 42 months

Coordinator: European Dynamics Belgium

Budget: 2 M€


BENEFFICE aims to reduce wasted energy by changing the daily behaviour of people in their homes. Here’s how it works: Users homes are monitored and save energy. BENEFFICE measures it and users get rewarded in €O2s, which can be spent using a neo-banking application. BENEFFICE launches €O2, an alternative currency, which aims to support reduction of energy waste in houses, through a system of rewards for its users.

BENEFFICE engages with consumers in a wide range of cases, conditions, profiles, etc. while its modular and reconfigurable architecture ensures the wide deployment and applicability after the BENEFFICE research project is concluded. BENEFFICE integrates a revolutionary perspective to the stimulation of Energy Efficient (EE) behaviour, based on €O2 digital currency and addresses existing drawbacks in EE adoption. Energy efficient behaviour is sustainable in the long term, as a neutral stimulus can acquire a reinforcement value through an association with a primary re-inforcer – e.g. exchange with real goods or real currency – and can change behaviours even after the primary re-inforcer is removed.

List of achievements

The project's publications are available here.


Contact person: Anastasia Garbi
Address: European Dynamics Belgium, Rue Belliard 15, B-1040 Brussels